Overview:

SOFTSWISS continues to expand the team and is looking for a Head of Engagement & Value Optimization. We need a true, experienced, and accomplished professional who shares our culture and values.

Responsibilities:

• Develop and execute data-driven retention strategies to increase engagement and maximize revenue.
• Optimize bonus programs, personalized offers, and engagement mechanics to enhance user activity.
• Implement trigger-based communications and loyalty programs tailored to user behavior.
• Analyze key metrics (LTV, GGR, Churn Rate, etc.), uncover insights, and test new hypotheses to boost monetization.
• Develop strategies for user reactivation and churn reduction.
• Work with user segmentation to customize marketing offers and communications.
• Collaborate closely with analytics, product, and marketing teams to align strategies.
• Stay ahead of industry trends and integrate new retention and personalization approaches.

Requirements:

• 3-5 years of experience managing retention and monetization strategies.
• Strong analytical skills and deep understanding of key metrics (GGR, LTV, ARPU, Retention rate).
• Hands-on experience with CRM systems, trigger-based flows, and personalized engagement strategies.
• Ability to oversee the full user journey (end-to-end) and influence each interaction stage.
• Experience in iGaming, betting, or related industries with a focus on retention is a big plus.
• Proactive, results-driven mindset with a passion for testing and optimizing strategies.
  

What we offer:

• Full-time remote work opportunities and flexible working hours
• Comprehensive Mental Health Programme
• Private Insurance
• Sports program compensation
• Free online English lessons
• An additional 1 Day off per calendar year
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events

About Us:

SOFTSWISS is an international company, and an iGaming software expert. We don't only follow iGaming market trends, we create them! SOFTSWISS is a recognised industry leader in iGaming software solutions development, covering almost all aspects of the iGaming industry. The company has an international team and an official presence in several countries. Projects powered by SOFTSWISS receive numerous awards and accolades from industry media.

Our Mission:

Changing the iGaming industry through technological innovation.