Overview:

SOFTSWISS is hiring a Retention Specialist to join our Team. We are seeking a proactive and detail-oriented professional to support the setup and execution of engaging player retention campaigns. The role involves working across multiple channels, managing bonuses and tournaments, collaborating with cross-functional teams, and ensuring seamless campaign delivery to enhance player experience and engagement.

Purpose of the role:

You will be responsible for supporting and executing retention campaigns that drive player activity, engagement, and loyalty across various channels, while ensuring operational accuracy and a smooth customer journey.

Key responsibilities:

• Support the setup and launch of retention campaigns across multiple communication channels (email, SMS, in-app, push) using Customer.io
• Create and manage bonuses, tournaments, and lotteries through the back office to boost engagement and retention
• Collaborate with the Technical Account Management team to prepare campaign inputs and ensure data accuracy
• Test and monitor campaigns prior to launch to guarantee smooth execution and a great player experience
• Coordinate campaign assets and tasks with copywriters, designers, and other internal stakeholders
• Analyze campaign results, identify trends, and suggest improvements to optimize player activity and conversion rates

Required Experience:

• Up to 1 year of experience in CRM, retention marketing, or a strong interest in iGaming marketing
• Basic understanding of bonus mechanics (free spins, reloads, cashbacks, tournaments)
• Familiarity with CRM tools or back-office systems (experience with Customer.io is a strong plus)
• Analytical mindset with strong attention to detail and data accuracy
• Comfortable working with basic HTML
• English level B1 or higher

Nice to have:

• Previous experience in iGaming or online entertainment industries
• nterest in player lifecycle marketing and data-driven campaign optimization
• Strong organizational and multitasking skills in a fast-paced environment

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.