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SOFTSWISS
Other · Multiple locations · Fully Remote

CRM / Retention Specialist

Are you a skilled CRM / Retention Specialist searching for your next challenge? SOFTSWISS is hiring! We are on the lookout for someone who aligns with our ethos and has the expertise to match.

Overview:

SOFTSWISS continues to expand the team and is looking for a CRM / Retention Specialist. You’ll analyze performance data and provide actionable recommendations to improve processes.

Purpose of the role:

You will be responsible for analyzing CRM and retention performance, identifying opportunities for improvement, and supporting the development of initiatives that increase long-term player engagement.

Key responsibilities:

  • Analyzing CRM and retention metrics and identifying areas for growth

  • Working with lifecycle-based CRM strategies

  • Building and optimizing trigger-based CRM flows

  • Running and evaluating A/B tests to improve engagement and retention

  • Preparing clear, actionable insights and recommendations based on data

  • Collaborating with internal teams (Product, Analytics, CRM) to implement improvements

  • Monitoring the effectiveness of implemented initiatives and suggesting optimizations

  • Promoting a data-driven approach to CRM decision-making

Required Experience:

  • 2+ years of experience in CRM, Retention, or Lifecycle Marketing within iGaming

  • Strong understanding of the player lifecycle and retention mechanics

  • Hands-on experience with audience segmentation

  • Experience building and optimizing trigger-based CRM flows

  • Practical experience with A/B testing and performance analysis

  • Strong analytical skills and confidence working with metrics

  • Data-driven mindset with the ability to turn insights into practical actions

  • English level B1 or higher

  • Native-level proficiency in Russian for communication

Our Benefits:

  • Full-time remote work opportunities and flexible working hours

  • Private insurance

  • Additional 1 Day Off per calendar year

  • Sports program compensation

  • Comprehensive Mental Health Programme

  • Free online English lessons with a native speaker

  • Generous referral program

  • Training, internal workshops, and participation in international professional conferences and corporate events.

Learn more about our hiring process here – what to expect, how to prepare, and what makes SOFTSWISS different.

Department
Other
Role
CRM/Retention Manager
Locations
Warsaw, Poland, Poznan, Poland, Belgrade, Serbia, Lithuania, T'bilisi, Georgia
Remote status
Fully Remote
Employment type
Full-time
Picture of Yana Makhrova
Contact Yana Makhrova Talent Acquisition Partner – CHRO / HR Team
Other · Multiple locations · Fully Remote

CRM / Retention Specialist

Are you a skilled CRM / Retention Specialist searching for your next challenge? SOFTSWISS is hiring! We are on the lookout for someone who aligns with our ethos and has the expertise to match.

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