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Dedicated Team · Multiple locations · Fully Remote

CRM Specialist - Middle

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist. We need a true, experienced and accomplished professional who shares our culture and values.

Overview:

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist.

We need a true, experienced and accomplished professional who shares our culture and values.

Purpose of the role:

You will be responsible for building long-term customer relationships through marketing automation, advanced segmentation, and personalized communication strategies.

Key responsibilities:

  • Strategy Execution: Implement and manage campaigns to optimise customer engagement

  • CRM & Automation: Full-cycle management of automated workflows and triggers within Customer.io

  • Lifecycle Management: Tailor retention efforts to various customer segments to maximize Lifetime Value (LTV)

  • Multi-channel Outreach: Plan and execute targeted marketing campaigns (Email, SMS, Push) to reactivate dormant users and maintain active engagement

  • Data Analysis: Track and analyze key performance indicators (Churn rates, LTV, Retention Rate) and provide actionable insights for optimization

  • Targeting: Utilize data analytics tools to monitor user behavior and ensure personalized messaging aligns with user preferences

Required Experience:

  • Experience: At least 1 year of professional experience in customer-facing or analytical roles

  • Technical Proficiency: Strong hands-on experience with Customer.io (setting up complex segments and automated flows) is mandatory

  • Analytical Skills: Ability to work with data, spot trends, and make decisions based on performance metrics

  • Communication: Excellent teamwork abilities and a proactive, responsible approach

  • English Proficiency: B2 level or higher (essential for working with technical interfaces and global strategies)

Nice to have:

  • Understanding of Online Gambling

Our Benefits:

  • Full-time remote work opportunities and flexible working hours

  • Private insurance

  • Additional 1 Day Off per calendar year

  • Sports program compensation

  • Comprehensive Mental Health Programme

  • Free online English lessons with a native speaker

  • Generous referral program

  • Training, internal workshops, and participation in international professional conferences and corporate events

Department
Dedicated Team
Role
Retention Specialist
Locations
Belgrade, Serbia, T'bilisi, Georgia, Warsaw, Poland, Poznan, Poland
Remote status
Fully Remote
Employment type
Full-time
Picture of Nastassia Ramaniuk
Contact Nastassia Ramaniuk Senior Talent Acquisition Partner – CHRO / HR Team
Dedicated Team · Multiple locations · Fully Remote

CRM Specialist - Middle

SOFTSWISS continues to expand the team and is looking for a Middle CRM Specialist. We need a true, experienced and accomplished professional who shares our culture and values.

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